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Privacy Policy

Home > Privacy Policy

Effective Date: 2 September 2026

Last Updated: 2 September 2026

1. Who We Are

Chief Imports Kenya Ltd (“Chief Imports Kenya”, “we”, “us”, or “our”) is a vehicle importation and dealership business based in Nairobi, Kenya. We specialize in the importation, sale, sourcing and related services for vehicles in Kenya.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you interact with us, including through our website, vehicle enquiry forms, social media platforms, advertising campaigns, Google services, WhatsApp, telephone, email, or other communication channels.

We are committed to handling personal data responsibly and in accordance with applicable Kenyan data protection laws.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • Our website: www.chiefimportske.com
  • Vehicle enquiry and contact forms
  • Vehicle financing enquiries
  • Meta Lead Ads, including Facebook and Instagram Lead Ads
  • Google Ads and related advertising services
  • Google Analytics and similar analytics technologies
  • WhatsApp and other communication channels
  • Telephone calls and SMS communications
  • Email communications
  • Social media pages and interactions
  • In-person enquiries and showroom interactions
  • Other legitimate business interactions with Chief Imports Kenya

This policy does not necessarily apply to information collected by third-party platforms under their own privacy policies.

3. Data Controller and Contact Details

For purposes of applicable Kenyan data protection law, Chief Imports Kenya Ltd is responsible for determining how and why personal data collected directly by us is processed.

For privacy-related questions, requests or complaints, you may contact us using the details above.

4. Personal Data We May Collect

Depending on how you interact with us, we may collect the following categories of personal information:

4.1 Contact Information

This may include:

  • Full name
  • Telephone number
  • WhatsApp number
  • Email address
  • Physical or postal address
  • Preferred method of communication

4.2 Vehicle Enquiry Information

When you enquire about a vehicle, we may collect:

  • Vehicle of interest
  • Preferred vehicle specifications
  • Vehicle budget
  • Purchase timeline
  • Preferred payment method
  • Importation requirements
  • Trade-in information where applicable
  • Other information voluntarily provided during your enquiry

4.3 Financing Enquiry Information

If you request vehicle financing assistance, we may collect limited information necessary to understand your financing requirements, including:

  • Vehicle of interest
  • Estimated vehicle budget
  • Deposit capacity
  • Preferred repayment period
  • Expected purchase timeline
  • Other information reasonably required to process or refer your enquiry

Additional financial or identification information may be requested by the relevant financing institution if you choose to proceed.

4.4 Communication Information

We may retain information contained in communications between you and Chief Imports Kenya, including:

  • Emails
  • WhatsApp conversations
  • Telephone enquiry records where lawfully recorded
  • Social media messages
  • Website enquiries
  • Customer service communications

4.5 Website and Technical Information

When you use our website, certain technical information may be collected automatically, depending on the technologies enabled on the website. This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Website interactions
  • Approximate location information derived from technical data
  • Referral source
  • Date and time of website visits
  • Advertising and campaign interaction information

5. How We Collect Personal Data

We may collect personal information through:

  • Website forms
  • Contact forms
  • Vehicle enquiry forms
  • Financing enquiry forms
  • Phone calls
  • WhatsApp
  • Email
  • Facebook and Instagram Lead Ads
  • Social media messages
  • Google Ads
  • Google Analytics and similar technologies
  • Cookies and similar technologies
  • In-person enquiries
  • Customer transactions
  • Information provided voluntarily by customers or prospective customers

Where personal information is collected through third-party platforms such as Meta or Google, those platforms may separately process information according to their own privacy policies and terms.

6. How We Use Personal Data

We may use personal information for legitimate business purposes, including:

  • Responding to vehicle enquiries.
  • Providing vehicle prices, specifications and availability.
  • Assisting customers with vehicle sourcing and importation.
  • Processing vehicle purchase enquiries.
  • Responding to financing enquiries.
  • Connecting customers with financing providers where appropriate and lawful.
  • Arranging appointments, consultations or showroom visits.
  • Communicating with customers regarding their enquiries or transactions.
  • Providing customer service and after-sales support.
  • Processing and managing transactions.
  • Improving our website, services and customer experience.
  • Measuring website traffic and marketing performance.
  • Understanding how users interact with our advertising.
  • Running advertising and remarketing campaigns where legally permitted.
  • Preventing fraud, misuse, security incidents and other unlawful activities.
  • Maintaining business and transaction records.
  • Complying with applicable legal and regulatory obligations.
  • Responding to complaints, disputes or legal requests.
  • Sending marketing communications where permitted and where required consent has been obtained.
  • Protecting the rights, property and security of Chief Imports Kenya, our customers and other parties.

We will not use personal data for purposes that are incompatible with the purpose for which it was collected unless permitted or required by applicable law.

7. Lawful Bases for Processing Personal Data

Depending on the circumstances, Chief Imports Kenya may process personal information based on one or more lawful grounds recognized under applicable Kenyan data protection law. These may include:

7.1 Consent

Where required, we may ask you to provide consent before processing certain personal information.

You may withdraw consent where applicable. Withdrawal of consent will not affect processing that was lawfully carried out before withdrawal.

7.2 Performance of a Contract or Steps Requested by You

We may process information where it is necessary to respond to your request, provide a service, process a vehicle purchase, or take steps at your request before entering into a transaction.

7.3 Legal Obligations

We may process personal information where necessary to comply with applicable laws, regulations, court orders or other lawful requirements.

7.4 Legitimate Interests

Where permitted by law, we may process personal information for legitimate business purposes, provided those interests do not override applicable rights and protections of the data subject.

7.5 Other Lawful Grounds

We may rely on other lawful grounds where applicable under the Kenya Data Protection Act and associated regulations.

8. Meta / Facebook / Instagram Lead Ads

Chief Imports Kenya may use Meta advertising services, including Facebook and Instagram Lead Ads, to allow prospective customers to submit enquiries.

When you complete a Meta Lead Ad form, information you provide may be made available to Chief Imports Kenya so that we can:

  • Contact you regarding your enquiry.
  • Provide vehicle information.
  • Provide pricing or availability.
  • Discuss vehicle financing where requested.
  • Arrange a consultation or showroom visit.
  • Assist with vehicle sourcing or purchase.

The information collected will be limited to information reasonably necessary for the relevant enquiry and the fields presented in the Lead Ad form.

Meta may separately collect and process information in accordance with its own terms, privacy policies and data practices.

By submitting a Lead Ad form, you should review the information presented at the point of collection and provide only information that you are comfortable sharing for the stated purpose.

Where consent is required, the applicable Meta Lead Ad form will provide an appropriate consent or privacy notice mechanism.

9. Google Analytics and Google Ads

Chief Imports Kenya may use Google Analytics, Google Ads and related technologies to understand website usage, measure advertising performance and improve our digital marketing.

Where these services are enabled, they may process information such as:

  • Website interactions
  • Pages visited
  • Device and browser information
  • Advertising interactions
  • Approximate geographic information
  • Campaign and referral information
  • Online identifiers and cookie-related information

We may use this information for:

  • Website analytics
  • Conversion measurement
  • Advertising performance measurement
  • Audience insights
  • Campaign optimization
  • Remarketing or similar advertising activities, where legally permitted and appropriately configured

Where remarketing or advertising audience technologies are used, our privacy and cookie notices are intended to inform users about such technologies and provide applicable choices or opt-out mechanisms.

Chief Imports Kenya does not intentionally submit raw customer email addresses or telephone numbers to Google through ordinary website advertising or analytics tags unless a particular feature is lawfully configured and appropriate disclosures and safeguards are in place.

Google may process information according to its own privacy policies and terms.

10. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts and similar technologies. These technologies may be used to:

  • Make the website function properly.
  • Remember user preferences.
  • Understand website usage.
  • Measure advertising performance.
  • Improve website functionality.
  • Support security.
  • Understand marketing campaign effectiveness.
  • Support remarketing or advertising audience features where enabled.

Some cookies may be placed by third-party service providers such as analytics or advertising providers.

Where required by applicable law, we will seek consent before using non-essential cookies or similar technologies.

You may also be able to control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

11. Sharing and Disclosure of Personal Data

We may share personal information where reasonably necessary for the purposes described in this Privacy Policy. Recipients may include:

  • Employees and authorized representatives of Chief Imports Kenya.
  • Service providers working on our behalf.
  • Website hosting and technology providers.
  • Marketing and advertising service providers.
  • Analytics providers.
  • Communication providers.
  • Payment and transaction service providers.
  • Vehicle sourcing or importation partners.
  • Financing institutions where you request financing assistance and where sharing is authorized or otherwise lawful.
  • Professional advisers, including legal or accounting advisers.
  • Government authorities or regulators where required by law.
  • Courts, law enforcement agencies or other authorized bodies where legally required.

We do not sell personal information as a business commodity.

Where we use third-party service providers, we take reasonable steps to ensure that personal information is handled appropriately and for legitimate purposes.

12. International Transfers

Some third-party technology, advertising, analytics, communication or hosting providers may process information outside Kenya.

Where personal information is transferred outside Kenya, Chief Imports Kenya will seek to ensure that the transfer is carried out in accordance with applicable Kenyan data protection requirements, including applicable safeguards, contractual protections or consent where required.

International service providers may also be independently subject to privacy and data protection requirements in the countries where they operate.

13. Data Security

Chief Imports Kenya takes reasonable technical and organizational measures to protect personal information against:

  • Unauthorized access
  • Unauthorized disclosure
  • Loss
  • Misuse
  • Alteration
  • Destruction
  • Accidental disclosure

Access to personal information is limited to persons who reasonably require it for legitimate business purposes.

However, no method of electronic transmission, storage or processing can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of personal information.

If we become aware of a personal data breach requiring notification under applicable law, we will take appropriate steps in accordance with legal requirements.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including where necessary to:

  • Respond to enquiries.
  • Complete transactions.
  • Maintain business records.
  • Resolve disputes.
  • Meet legal or regulatory obligations.
  • Establish, exercise or defend legal claims.
  • Maintain appropriate accounting and operational records.
  • Manage legitimate business requirements.

Retention periods may vary depending on the type of information and the reason it was collected.

When personal information is no longer required, we will take reasonable steps to securely delete, anonymize or otherwise dispose of it, subject to applicable legal requirements.

15. Your Data Protection Rights

Subject to applicable legal requirements and limitations, you may have rights relating to your personal data, including the right to:

  • Be informed about the use of your personal information.
  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete personal information.
  • Request deletion of personal information in appropriate circumstances.
  • Object to certain processing of your personal information.
  • Request restriction of processing where applicable.
  • Withdraw consent where processing is based on consent.
  • Exercise other rights provided under applicable Kenyan data protection law.

To exercise a right, contact us using:

We may need to verify your identity before completing certain requests.

We will respond to valid requests within the timeframe required by applicable law.

16. Marketing and Opt-Outs

We may contact you about products, vehicles, services, offers or other information that may be relevant to your enquiry.

Where applicable, marketing communications will be sent based on your consent or another lawful basis permitted by law.

You may request that we stop sending marketing communications at any time. You can do this by:

  • Contacting us by email.
  • Contacting us by phone.
  • Using an unsubscribe mechanism included in an electronic marketing communication where available.
  • Informing the representative communicating with you that you no longer wish to receive marketing communications.

Please note that opting out of marketing does not necessarily prevent us from sending important transactional, service or administrative communications.

17. Vehicle Financing Enquiries

If you request assistance with vehicle financing, Chief Imports Kenya may collect information necessary to understand your requirements and connect you with an appropriate financing provider.

Where you authorize us to share your information with a financing institution, we may provide the relevant information required to facilitate your enquiry.

The financing institution may request additional information directly from you and may process that information under its own privacy policy.

Chief Imports Kenya does not make the final lending or financing decision unless expressly acting in a legally authorized capacity. Financing approval, terms, interest rates and repayment conditions are determined by the relevant financing institution.

18. Third-Party Websites and Platforms

Our website, social media pages or communications may contain links to third-party websites or platforms. These may include:

  • Facebook
  • Instagram
  • WhatsApp
  • Google services
  • Financing providers
  • Vehicle-related services
  • Other external websites

Chief Imports Kenya is not responsible for the privacy practices, content or security of third-party websites.

We encourage users to review the privacy policies of third-party services before submitting personal information to them.

19. Children’s Privacy

Our services are intended primarily for adults and persons legally capable of entering into vehicle purchase or financing arrangements.

We do not knowingly collect personal information from children for purposes unrelated to providing our services.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can investigate and take appropriate action.

20. Accuracy of Information

We aim to maintain accurate and up-to-date personal information.

If you believe information we hold about you is inaccurate, incomplete or outdated, you may contact us and request that the information be corrected.

We may also ask you to update your information where necessary to maintain accurate business or transaction records.

21. Complaints

If you have concerns about how Chief Imports Kenya handles your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

You may also have the right to lodge a complaint with the Office of the Data Protection Commissioner (ODPC) in Kenya in accordance with applicable law.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our services.
  • Changes to our website or technology.
  • Changes to our data processing practices.
  • Changes to applicable laws or regulations.
  • Changes to advertising, analytics or communication technologies.

When we make significant changes, we may update the “Last Updated” date at the top of this Privacy Policy and, where appropriate, provide additional notice.

We encourage you to periodically review this Privacy Policy.

23. Contact Us

If you have any questions about this Privacy Policy or how we handle personal information, please contact us.